Market Segmentation by Jerry W.
Presentation Transcript Slide 1: Point of focus Segmentation of market Target customer Positioning of product 1.
Using full spectrum of segmentation variables,describe how GM has segmented the automobile market.?? How do these strategies differ from those employed with the original Saturn S-series: What segment is Saturn targeting?? How do these strategies differ from those employed with the original Saturn S-series Slide 7: Psychographic They are targeting Lower class, middle class upper middle class and Ambitious people Behavioral Benefits: Competitive Advantage Service Differentiation: Import buying customer Slide They must start their own outlets to serve their customer because in WAL-MART it become discounted over shelf which tarnish image of brand.
Tremendous opportunity to produce line and brand extensions. Nike has taken a fledgling brand with only a limited number of styles and has capitalized on its legacy and equity.
Brand extensions include the new line of apparel by John Varvatos. Opportunity to sell more products to the same coustemer. So they must maintain brand.
Fashion is fickle, and this poses the greatest risk. So they must check the fashion and come up with new design and new trend. Chucks were basketball shoes. This performance basis should build on Converse tradition as a comfortable, supportive shoe for everyday use and for playing use.
Promotion should be like that it get famous between Slide Do you think that GM will accomplish its goal with the new Saturn?? Recommendation for Segmentation, targeting and positioning Slide Market segmentation See attached file for full case description.
Q1 How has GM used the major segmentation variables for consumer markets in segmenting the SUV market? Using the full spectrum of segmentation variables, describe how Dove segments and targets the market for personal care products.
Expert Answer First and foremost, Dove has recognized that personal care products aren’t only for women. Using The Full Spectrum Of Segmentation Variables Describe How Gm Has Segmented The Automobile Market reach different markets or to promote your products to different locations or people one has to use a method called market segmentation.
Market segmentation is a very common strategy where instead of trying to appeal to the whole mass market which requires a sort of "least common denominator" approach that is acceptable to all but. Solutions for Chapter ACC Problem 6CC. Problem 6CC: 1. Using the full spectrum of segmentation variables, describe how Virgin America segments and targets the market for airline services.
Using the full spectrum of segmentation variables, describe how starbucks intially segmented targeted the coffee market? and 3 other questions as well.